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There are easier aesthetics to choose.
Bright. Minimal. Clean lines. Neutral palettes that disappear into the background.
That was never going to be me.
Good Smells Inc exists in the in between, where candlelight flickers against old paper, where maps are still hand drawn, where every scent feels like it has a past life. I chose an Adventure Academia aesthetic because it doesn’t just look beautiful, it feels like something. And if you’ve ever picked up one of my candles or sprays, you already know: I don’t make products. I build experiences.
Academia, at its core, is about intentional living and attention to detail.
It’s lighting a candle before you sit down to read.
It’s the sound of pages turning instead of notifications pinging.
It’s slowing down long enough to feel the moment you’re in.
As a small business owner, I leaned into this side of the aesthetic because it mirrors how I believe fragrance should be experienced:
Every soy wax candle and every room spray is designed to anchor a moment, not just scent a room.
Because scent is memory. And memory deserves intention.
If academia is the stillness, adventure is the movement.
This is where your world expands.
It’s field notes written after a long day.
Salt air and worn wood.
Citrus rinds, resins, smoke, and earth.
Maps that don’t just decorate, they guide.
This layer matters because fragrance itself is rooted in movement and exchange. Ingredients like citrus, woods, spices, and resins have always traveled across regions, climates, and cultures.
So when I create scents that lean smoky, earthy, or bright with citrus, it’s intentional. It reflects a world that is:
You’re not just smelling something pleasant.
You’re stepping into an environment.
Let’s get practical for a second.
This aesthetic isn’t just about mood, it’s strategic.
Good Smells Inc leans into:
This creates something incredibly important:
Emotional connection with structure
People don’t just buy my products because they smell good.
They buy them because they feel like a world they can step into.
The reader.
The observer.
The explorer
Adventure Academia also gives me space to layer in heritage and identity in a way that feels natural.
When I create a Philippines inspired collection with notes like:
…it belongs here.
Because this aesthetic is already about:
So nothing feels separate. Everything becomes part of a larger, connected story.
When you shop from Good Smells Inc, you’re not just buying:
You’re buying a moment with structure and atmosphere.
A quiet night reading with intention.
A grounded space that feels lived in.
A sensory environment you can return to again and again.
I didn’t choose an Adventure Academia aesthetic because it’s trending.
I chose it because:
And in a world that moves too fast and feels too surface level, that kind of grounded, immersive experience matters.
