GSI Blog filter by Zero Waste Soap

From ancient ash and fat brews to creamy goat milk lathers, soap has come a long way. Discover the rich, whimsical history of soap and why goat milk is the skincare G.O.A.T.

Greenwashing is everywhere—big brands use clever marketing to appear eco-friendly while cutting corners behind the scenes. But by supporting local businesses, you can ask real questions about ingredients, sourcing, and sustainability. Let’s dive into the science behind greenwashing and how to make truly eco-conscious choices.

Eco-luxury is redefining home fragrance in 2025, blending clean ingredients, sustainable packaging, and multi-purpose scents for a truly elevated experience. At Good Smells Inc., we embrace this movement with phthalate-free candles, non-toxic room sprays, and handcrafted goat milk soaps, ensuring luxury and sustainability go hand in hand. Whether it’s the soothing crackle of a wood wick or the freshness of a pet-safe room spray, our products bring eco-conscious elegance into every home.

We’re always looking for ways to make our handmade soaps even more nourishing, and our newest addition—honey—does just that! This golden ingredient is a natural humectant, drawing moisture into the skin while providing soothing, antioxidant-rich benefits. When combined with our creamy goat milk base, it creates a luxuriously hydrating lather that leaves your skin feeling soft and refreshed. Want to know why honey is such a skincare powerhouse? Read on to learn more about its benefits and why we’re so excited to include it in our soaps!